I’ve learned while running my own business, it’s that imposter syndrome never goes away. Imposter syndrome is kind of a f**ker. It tends to kick you down when you’re feeling low. But while there’s no complete cure to imposter syndrome, there are ways to boost your confidence in your business and set you on the path to fighting.

Building a business isn't for the faint of heart and I'm reminded of that daily - both by my client's brands and my own. When I dive into strategy one of the disclaimers at the top of the page is to read the document from your audience's point of view and try not to let personal feelings get in the way. That's tough because it's your business baby, but it's usually much easier than you think. Here are things your audience looks for in a business.

The role branding plays is detrimental to your business' success. There's no way of sugar coating it. Branding is often a first and lasting impression, and it can be how the world sees you.

How does your brand live in the world? This is a question I've been thinking a lot about recently as we step into a place of impact. As a business owner you have the opportunity to do lead with change. Which is a mix of feelings, some daunting and some exciting.

Design is an investment for a reason. Rooted in strategy and creativity that is driven by what, why and who, the process of design is backed by time and a skillset. This in-depth one-on-one process comes with a hefty price tag that can be really f***ing daunting.

Branding is a big investment. I totally understand and can relate with you. You know there’s benefits to it, otherwise you wouldn’t have found yourself looking for a brand designer. But maybe there’s more to it than you thought? Here are three unexpected ways branding can change your bizzy biz biz!

Your brand identity is how you communicate with your audience. It's how they hear you and how they see you. Good branding is integral to how your business grows. Branding is how you'll deliver your message to potential customers and current customers.