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I keep these. All of them. Every single message like this goes into a folder and on the hard days I open it and remember why I do this The moment someone sees their brand for the first time and it’s THEM? That’s the whole thing. That&rsq
April was chocolate, wildflowers and stress. Flipping the calendar to a hopefully more sunny month.
The brief is never the whole story honestly The best things I’ve ever designed came from the stuff my clients said without thinking about it. The passing comments. The ‘oh this probably isn’t relevant but...’ moments Those A
I’ve been wanting to say this for a while So many people come to me saying they need a ‘rebrand’ and feeling guilty about it like they’re admitting failure or something But when I look at what they have? It was never a brand
Tender, beautiful, strong and complex. Branding for @__artofwomanhood from December ❤️
I know this sounds counterintuitive but I promise you it’s true The most successful brands I’ve ever designed are the ones that polarise a little. The ones where some people go ‘oh that’s not for me’ and the right peopl
Happy Earth Day to all you who make it go around and around 🌎🌍🌏

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